Brand communication and customer equity are two important concepts in the field of online stores and businesses and considered as criteria for marketing success.The purpose of this study is to investigate the effect of brand communication on customer equity in online stores.In this research, the role of brand knowledge and word-of-mouth advertising
During migratory stopovers, birds must make decisions about when and where to travel and these decisions are likely contingent on their fuel stores, food availability, and antioxidant capacity as well as seasonal changes in key environmental factors.We conducted a field experiment on an offshore stopover site (Block Island, Rhode Island, United Sta
From a phenomenological perspective, faces are perceived differently from objects as their perception always involves the possibility of a relational engagement (Bredlau, 2011).This is especially true for familiar faces, i.e.faces of people with a history of real relational engagements.Similarly, valence of emotional expressions assumes a key role,
Background Telehealth technologies are now featured more prominently in addiction treatment services than prior to the COVID-19 pandemic, but system barriers should be carefully considered for the successful implementation of innovative remote solutions for medication management and recovery coaching support for people with opioid use disorder (OUD
Online is one of the main types of communication and relationship building.Social networking site users are increasing day by day, not only in Armenia but worldwide.Currently, debates are actively underway about the impact of online communication on offline communication.Are online and offline communications two complementary means, or does one com